90 Second Content Marketing Lessons

90 Second Content Marketing Lesson - It is NOT all about you

As you generate the pieces for your content marketing program, be careful not to lose focus. Content marketing is all about the target customer base. It is not about you, your CEO, or a place to blatantly advertise your products and services.

 

The purpose of content marketing is to increase awareness of you and your company and to establish your reputation as a trusted source of information.

90 Second Content Marketing Lesson - Newsletters Part 3

I recommend that you segment your email list and send different versions that contain articles that speak to the specific needs of each group. Otherwise, you end up creating content that may not matter much to a segment of your audience. The eventual result is they stop reading your newsletter - robbing you of an important channel of communication. Once they leave it will be very difficult to get them back.

90 Second Content Marketing Lesson - Newsletters Part 2

Do you archive past issues of your newsletters? Archives are generally HTML pages that have a unique URL address. You can provide links to the archived issues on your web site.

 

Why would you want to do this? Find out in this lesson.

90 Second Content Marketing Lesson - Newsletters Part 1

Are you sending out a newsletter to customers and prospects? Newsletters are great channels for informational content that can be a bit more slanted towards your products and services than say magazine articles. You can include special offers and have links back to your website.

90 Second Content Marketing Lesson - Blogs

Blogs are great places to share your thoughts and give customers some insight into what it is like to do business with your company or how you are as an individual. A lot of folks tout the 2-way communication capabilities of blogs as a major benefit. But I wouldn't count on that.

 

There are just so many blogs that people can read.

90 Second Content Marketing Lesson - Short Articles

Short items are great for blog entries. Social networks are also good places to post concise material.