90 Second Content Marketing Lesson - Who Are You Helping - Your Customers or Yourself?

If you've been working on a content marketing strategy for a while it's a good idea to take a giant step away from fueling your social media, blog, and email machine to make sure you're still creating content that is in the best interests of your audience. It's extremely easy to slip back into a pattern of self-promotion. You probably won't even know you're doing it.