90 Second Content Marketing Lesson - Website Content

Even in the age of social networking, your web site is where you want your prospects to go. There are lots of strategies about search engine optimization, keyword bidding, and such. But those efforts go to waste if your audience doesn’t do what you want them to do on your site once you get them there.

 

This happens quite a lot. Mainly because most B2B web sites are designed without an actionable objective in mind. I recommend establishing a purpose a little stronger than “visitors will learn more about our company.”