90 Second Content Marketing Lesson - Wasting Money on Marketing

"Half the money I spend on advertising is wasted. I just don't know which half". That quote is attributed to merchant and Postmaster General John Wanamaker.  And it was probably true for him at the end of the 19^th century.

 

But things are different today. At least they can be. We have access to much better tools than the marketers of 100 years ago.

 

By taking advantage of tracking capabilities that are built in channels you CAN figure out which parts of your marketing plan are working  best for you.