90 Second Content Marketing Lesson - Today's B2B Buyer Part 1

Anyone who has been selling to businesses for more than 10 years or so knows the way customers find, select, and purchase products and services has shifted dramatically away from a time when salespeople directed a lot of the education, and ROI conversations that precede a sale.

 

Some experts suggest buyers don’t talk to a salesperson until they are 60% (or more!) through the buying cycle.