90 Second Content Marketing Lesson - The 63 Percent

Over 40% of business-to-business buyers say they wait until after they've done their own independent research before they ever talk to a sales representative. Another 23% delay interaction until after they have a short list of possible vendors.

 

You may never even be aware of 63% of potential customers who are interested in your product! Whatever your sales strategy is, it will never even kick in for this group. You won't be able to add an opportunity to your CRM system.