90 Second Content Marketing Lesson - Testimonials

One of the success factors for business growth is differentiation. You have to be able to tell prospective customers why you are different from anyone else in the same market. That's really what branding is all about, isn't it?

 

It sounds easy. Of course your company is different. What would be the point otherwise? Unfortunately, being able to clearly point out those differences and PROVE YOUR CLAIMS, is a lot harder than it sounds.

 

One inexpensive but highly effective way to do that is through customer testimonials.