90 Second Content Marketing Lesson - Publishing Consistency

I talk to a lot of business owners and marketing people who aren’t convinced that publishing informational content on a regular basis really pays off. If they don’t see an immediate and measurable connection between a single article or event in their sales results, they are ready to abandon their efforts.

 

Content marketing benefits come from consistency and they take a while to develop. This is quite a bit different from measuring the ROI from a marketing campaign that has short-term objectives.

 

But I can tell you it does work. I'm a good example.