90 Second Content Marketing Lesson: Lighten Your Workload and Repurpose

Previously used PowerPoint decks, magazine articles, newsletters, videos, cheat sheets, tutorials, or customer case studies are probably sitting around your business gathering dust. So many companies spend time and money to create a piece of content for a specific purpose and then never touch it again.

It's hard enough to find the time to create new original content from scratch! Why not unearth some of that existing material, spruce it up, and use it again to present to a new audience?