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Short tips about how to get the most from your B2B content marketing efforts
Episodes
Wednesday Sep 10, 2014
Wednesday Sep 10, 2014
As you generate the pieces for your content marketing program, be careful not to lose focus. Content marketing is all about the target customer base. It is not about you, your CEO, or a place to blatantly advertise your products and services.
The purpose of content marketing is to increase awareness of you and your company and to establish your reputation as a trusted source of information.
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