90 Second Content Marketing Lesson - Getting Your Content Read Part 2

Don't get too fancy with fonts. In fact, I rarely use anything other than Arial, Courier, Times Roman, or Verdana – at least for electronic publications. Using more exotic fonts not only makes the content harder to read but you run the risk of font substitution when your document is rendered in different email clients, browsers, and platforms. That will really mess up the way your document flows.