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Short tips about how to get the most from your B2B content marketing efforts
Episodes
Sunday Oct 26, 2014
Sunday Oct 26, 2014
Today's lesson
is about the kinds of content that business-to-business buyers say they find
most useful when they are making purchase decisions.
Business buyers list the most useful content listed as product demos and overviews – no surprise there. Obviously everyone has that information on their web sites.
Next in line? White papers & e-books. Followed by case studies, webinars, videos, and blog postings.
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