90 Second Content Marketing Lesson - Channel Choice

In Business to Customer communications, who gets to choose the preferred and most effective channel to deliver messages? You get two guesses and the first one doesn't count.

 

Of course it is the customer who chooses from the options that are available from your organization. Companies that make the mistake of believing this is their decision are endangering their customer relationships and their messages can go unread.

 

This lesson includes a couple of personal examples...