Episodes
Tuesday Dec 30, 2014
90 Second Content Marketing Lesson - Lead Scoring Part 2
Tuesday Dec 30, 2014
Tuesday Dec 30, 2014
Lead scores can have a couple of different components. This lesson discusses demographic components of a lead score. The following lesson will cover how contact activity contributes to a lead score.
Tuesday Dec 02, 2014
90 Second Content Marketing Lesson - Lead Scoring Part 1
Tuesday Dec 02, 2014
Tuesday Dec 02, 2014
This lesson is the introduction to lead scoring - the practice that
allows you to put all the demographic and tracking data you're
accumulating about customers to work. Lead scores separate the fully
engaged prospects from the mildly interested, allowing you to follow-up
with the most likely buyers. More details about lead scoring are coming
in the next few lessons.
Version: 20230822