90 Second Content Marketing Lesson: Sales Funnel (Research)

July 2, 2015 @ 1:32 pm

Prospective customers ready to do research and evaluation have an identified need or a problem to solve. If the Awareness effort has done its job, the prospect will remember your company might have an appropriate solution. Now they want to figure out if your company’s solution is worthy of further investigation, and how your solution compares to what other companies have to offer.

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