Archive for December 2015

90 Second Content Marketing Lesson: Turning Random Content Into a Plan

December 30, 2015 @ 12:23 pm

Random publishing is not the best use of informational content. Unfortunately, organizations often publish profusely in short bursts of activity followed by long periods of darkness where nothing new is generated. This approach impedes continuity.

It doesn’t have to be this way. It’s actually easy to put together a simple plan for creating, publishing, and re-purposing content...

00:0000:00

Filed under Uncategorized · Comments

90 Second Content Marketing Lesson: Sales Funnel (Retention)

December 1, 2015 @ 9:48 am

Once a prospect buys, you want to keep them engaged with your company and be good references. Eventually renewing or upgrading is going to become a goal. This means you'll continue to stay in touch and delivering quality content.

This lesson is about the Retention phase of the sales process.

00:0000:00

Filed under Uncategorized · Comments

Loading Downloads
66Episodes