Archive for March 2015

90 Second Content Marketing Lesson - Illustrations Part 1

March 31, 2015 @ 5:40 pm

Illustrations in blog posts, newsletters, and social networks serve a number of purposes:

  • They attract attention
  • They quickly communicate the topic
  • They make the post more sharable

This lesson tells why I use illustrations so much and where I get them.

00:0000:00

Filed under Uncategorized · Comments

90 Second Content Marketing Lesson - Lead Scoring Part 4

March 1, 2015 @ 4:44 pm

We haven’t really talked about what to do with lead scores after you’ve gone to the trouble to set up the mechanism to compile them. That’s what this lesson is about. The whole idea of scoring leads is to be able to tell when a prospect has likely advanced to the next level of the buying cycle.

00:0000:00

Filed under Uncategorized · Comments

Loading Downloads
66Episodes