Archive for December 2014

90 Second Content Marketing Lesson - Lead Scoring Part 2

December 30, 2014 @ 5:20 pm

Lead scores can have a couple of different components. This lesson discusses demographic components of a lead score. The following lesson will cover how contact activity contributes to a lead score.

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90 Second Content Marketing Lesson - Lead Scoring Part 1

December 2, 2014 @ 5:59 pm

This lesson is the introduction to lead scoring - the practice that allows you to put all the demographic and tracking data you're accumulating about customers to work. Lead scores separate the fully engaged prospects from the mildly interested, allowing you to follow-up with the most likely buyers. More details about lead scoring are coming in the next few lessons.

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