Archive for November 2014

90 Second Content Marketing Lesson - List Envy

November 5, 2014 @ 9:23 am

We’ve all probably read stories about companies with huge mailing lists and had pangs of inadequacy. Of all the things we can measure, particularly in the email communications world, list size seems to be the statistic with the greatest emotional hold on us.

How can you really tell what is working when a good portion of your file never reacts to ANYTHING you send? You can’t.


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