Episodes
Wednesday Dec 30, 2015
90 Second Content Marketing Lesson: Turning Random Content Into a Plan
Wednesday Dec 30, 2015
Wednesday Dec 30, 2015
Random publishing is not the best use of informational content. Unfortunately, organizations often publish profusely in short bursts of activity followed by long periods of darkness where nothing new is generated. This approach impedes continuity.
It doesn’t have to be this way. It’s actually easy to put together a simple plan for creating, publishing, and re-purposing content...
Tuesday Dec 01, 2015
90 Second Content Marketing Lesson: Sales Funnel (Retention)
Tuesday Dec 01, 2015
Tuesday Dec 01, 2015
Once a prospect buys,
you want to keep them engaged with your company and be good references. Eventually renewing or upgrading is going to become a goal. This means you'll continue to stay in touch and delivering quality content.
This lesson is about the Retention phase of the sales process.